If a tree falls in the woods, and nobody is there to hear it, did it really make a sound?
The analogy to internet syndication is really quite…sound. What good is it to invest time and marketing dollars on advertisement media (print, internet, virtual tours and yes, video tours) if no one will see it? Isn’t this why most brokers are steering away from print ads? Buyers don’t use printed media in their home searches like they once did.
What IS Syndication? Syndication is the simultaneous publishing, in our case, video tours, across the internet. On sites such as Youtube, Wellcomemat, DailyMotion, MLS..etc.
Why Syndicate at all? For a very simple, but very good reason. Because. Because we are trying to get the attention of search engines (read Google, Yahoo, Bing etc). . Because we want to get on that first page of search results. Because we want exposure for our clients listings. Because we want buyers to see/know about our property listing. BECAUSE WE WANT LEADS.
We want to stack the deck in our favor, so when a buyer searches for a home on line, we have the best chance possible of getting on that first page of search results. Tour-This already uses the best tool available…VIDEO, not slideshows or panorama 360’s, because those virtual tours are, well, virtually invisible to search engines. The reason being, search engines are not looking for them like they are looking for video content.
Tour-This syndicates their tours to at least a dozen video portals that get top search engine “cred” if you will. Check out our site for a list of these sites. BTW, it is not enough to just syndicate your content, it must be the right type of content. For example, let’s say you were going fishing. You want to find out what is working these days as bait and use it right? Well, we are fishing for web crawlers (search engine robots) and we KNOW what they like…yup, video content and we know what they don’t pay attention to, virtual tour slideshows and panorama 360’s.
So, before you drop a dime on a virtual tour or a video tour for that matter, ask the provider to tell you about their syndication program and then try to search for their SPECIFIC home tours. Chances are, if they do not include video content, you won’t be able to find them. And if you can’t find them, how can you expect a prospective buyer (lead) to find them?
Leading The Way in Real Estate Video Walk-Thru Tours